February 2005
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in this issue
-- Build your Trade Show - Virtually
-- Save $100 on Two Popular Table Top Display Models
-- This Month's Featured Client - Paoli Furniture, Inc.
-- Quick Tip - Bulk Mail Discounts
-- Featured Product... TSJ Stretch Pak
-- Did You Know We Also Buy, Sell, and Trade Used Trade Show Displays?

Thank you for taking the time to read our newsletter. As always, please be sure to call or email us with any questions!

Build your Trade Show - Virtually By Jeanette S Cates, PhD Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual booth. 2. Have each online show visitor register. Give them an ID number to make it easy to request more information from the vendors online, rather than having to fill out forms at each virtual booth. 3. Let visitors search at least three ways: company name, booth number, or type of products. 4. Have the grand opening of your virtual trade show at least 2 weeks before the conference. 5. Encourage each vendor to offer a "show special" that is featured on their trade show page. 6. Offer coupons booth that online visitors can print and bring to the live show. As the organizer, you should plan to offer special coupons online as well. Consider a free drink coupon or a special souvenir of the conference, only available with the coupon. 7. Provide online stations in the exhibit area so that live visitors can visit the online trade show. Provide a printer to print coupons or number the coupons so that they can bring the number to the booth for the "special" discount. 8. Use a digital camera at the live show to take a picture of each booth. Add the photos to the vendors' pages for after-the-show identification. 9. Leave the show online for at least three months after the live show so that attendees can follow up. Consider a year-round show with vendors who sign up for next year's live show participating all year long for a reduced fee. 10. Offer a virtual booth only fee to vendors who cannot be at the live show. Price it accordingly. 11. Include a means for vendors to create their virtual booth at your site. A full booth might include a Front Page, a Back Wall, Right and Left Sides, plus a page for specials. As an alternative, a lesser fee could provide just a Front Page with a link to their site. 12. Open links to vendors' company sites in a new window. That way you don't lose the traffic. Once they close the other window your site is still in the background waiting to be seen again. Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com Article Source: http://EzineArticles.com/

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Save $100 on Table Top Pop-Up Displays... Sale Item - Limited Time Only TSJ40-6 or TSJ59-6 (Your choice) Save $100.00 on either system Free SHIPPING - if Ordered by 3/9/05 The TSJ-Series tabletop displays are best in class! Super easy to set-up, the boxed aluminum frame makes them durable and stable for all applications. Displays come complete with aluminum pop-up frame, magnetic channel bars, Velcro-receptive fabric panels in your choice of color, halogen light fixture, and carrying case. Model: TSJ40-6 Sale Price: $795.00 + FREE SHIPPING (good through 3/9/05) Model: TSJ59-6 Sale Price: $995.00 + FREE SHIPPING (good through 3/9/05) Click here now to visit our table top display section. * Free shipping via UPS Standard Ground Service. Upgrade shipping available at actual cost. Sales Ends upon release of next newsletter (mid March) or when our current stock is depleted!

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This Month's Featured Client - Paoli Furniture, Inc. Amid gently rolling hills, the fence lines of carefully maintained farms and small rural communities, each with a genuine town square, stands Paoli Furniture. Here is where the products that bear the Paoli name are built, benefiting from the expertise, commitment and renowned work ethic of Southern Indiana. Since 1926, the company has undergone many transformations on the way to becoming a leader in its market segment. We produced for them, two variations of the TSJ-Challenger Retractable Banner Stand - customized with full-color photo mural panels. One for Paoli Furniture brand and one for Whitehall. TSJ produced the banner stands to be used in promoting Paoli Furniture and Whitehall Furniture abroad. The display design has proven to be an effective design and has really been effective for use at various trade show nationwide. The banners systems will be used in March 2005 in Puerto Rico! Kit included black anodized retractable base, 3-piece folding aluminum pole, full-color graphic prints (back-to-back) and padded nylon carrying bags.. Cost - $799.00 complete! Visit Paoli Furniture's Web Site...

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Quick Tip - Bulk Mail Discounts Interested in saving money on pre-show mailing postage? Ask your postal representative about discount opportunities. One basic type: automation discounts on bulk mailings. You are likely to receive a price break by making sure your mailing has ZIP+4 addresses or by prebarcoding your mailings. If you have an in-house mailing list, it may be worth the money to hire a temp to come in and update your mailing list with the ZIP+4 numbers.

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Featured Product... TSJ Stretch Pak Tabletop Projection Screen A light weight and easy to use tabletop projection screen. The screen extends to 50" wide and retracts into a sturdy aluminum cases for easy transport. Perfect to incorporate into trade show booths where projection equipment is going to be used. Also, great way to have a truly portable screen to "take on the road" for presentations of any kind - just use along with laptop computer and projection equipment. Really Slick! Price: $229.00 Call or email us now to order! 866.821.1520 - Toll Free Phone info@tradeshowjoe.com

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Did You Know??? Did you know that TradeShowJoe.com Buys, Sells, and Trades Trade Show Displays? We have an extensive line of quality, pre-owned trade show displays. Please CLICK HERE to view our used display inventory. Have a used display to sell - or want to upgrade to a larger / newer model. If so, please give us a call!